About the CEO

Sohpian’s leadership has now brought Hadid to expand to the Central Asia, Caspian Sea and Caribbean regions where the company offers tailored engineering solutions.

Known for his strategic foresight and ability to penetrate high-potential markets, he fronted an in-depth feasibility study on Kazakhstan’s Oil and Gas sector in collaboration with Deloitte Kazakhstan, gaining a foothold in Central Asia. His innovative approach to international expansion has been instrumental in positioning Hadid as a key player in global markets, particularly in the fields of Engineering, Procurement, Construction & Commissioning (EPCC), and Maintenance, Repair & Overhaul (MRO).

A hallmark of Sohpian’s leadership is his embrace of digitalization and technological innovation. He has led Hadid to adopt cutting-edge digital solutions to streamline operations and enhance the value delivered to clients. In 2016, Sohpian’s leadership extended to Uzbekistan, where, following an invitation from the Governor of Khorezm, he launched the KHABAR brand in Khiva. KHABAR is a digital platform aimed at improving internet services for underserved markets. Sohpian sees digital transformation not just as a business tool, but as a catalyst for growth in emerging markets, and his strategic vision has placed Hadid at the forefront of this change. By integrating digital solutions into the company’s offerings, Sohpian ensures that Hadid remains competitive and agile in meeting the needs of clients in remote and developing regions.

This man’s competitive edge lies in his relentless pursuit of new opportunities. Nevertheless, challenges are part and parcel of doing business; and as a business owner, he managed to do a major turnaround for Hadid post COVID-19 economic crisis. Strategic moves including corporate restructuring has enabled Hadid to bounce back in the market; and now the organization has expanded beyond borders and continues to deliver values in its ventures.

Operating a sustainable and responsible business has always been Sohpian’s vision in building his legacy at Hadid. Sohpian has been involved with activities aimed at encouraging more and more Malaysian business entities to mark their strong foothold abroad, aligned with the government’s aspiration for SMEs to contribute more actively towards the international trade. Due to his consistent effort to embed the Malaysian value in his business overseas, Sohpian has been endorsed by the Government of Malaysia as Wira TVET Negara (National TVET Hero) under the Ministry of Education. Sohpian was also featured on OIC Today Magazine, thanks to his active involvement in Central Asia for more than 8 years.

With a strong focus on digital transformation, strategic global expansion, and the nurturing of talent through technical education, Sohpian continues to drive Hadid Group towards greater success, all while staying true to his vision of creating sustainable and impactful growth for Malaysia and the international markets it serves.